YouTube & Video
Latest recommendations in YouTube & Video, hand-picked by publishers.
The first ten seconds: what actually keeps viewers watching
Retention curves are humbling. The first ten seconds of nearly every video — including the ones from creators you respect — show a...
Editing in service of the story (not the other way around)
A lot of editing tutorials are really just feature tours. Here is how to do a whip pan, here is how to chain three jump cuts, here...
Thumbnails that earn the click without lying about it
Thumbnails sit in an awkward space between marketing and journalism. They have to compete for a click in a grid full of louder ima...
How long-form creators are using shorts as a feeder system
Shorts confused everyone for a while. Long-form creators worried they were a trap, that the audience the algorithm sent over would...
The 30-video plan: a framework for thinking past your next upload
Most channels live in a one-video time horizon. The plan is whatever the next upload is. A surprising amount of channel-coaching a...